Brand development and promotion depends not only on customers, suppliers, distributors, but also on graphic designers. Design has a direct impact on product sales. According to marketers, about 70% of purchase decisions take place right at the store shelves. The functional task of product packaging design is to protect the product during transportation and storage.
And the marketing task is to inform, showcase, stand out, convey the consumer experience and, of course, sell.
Creating a product design consists of several stages, the sequence of which is important. Those stages are:
You can get acquainted with the examples of product packaging design implemented by “Sparsis” marketing company here.