The most relevant types of print advertising are the distribution of advertising content through mass media: daily newspapers, weekly newspapers, magazines, other materials with a certain professional orientation, booklets, leaflets and other media. Our company takes into account the design as an important and decisive factor in the preparation of printed advertisements, that is, how visible, perceptible and pleasant the prepared material is to the eye, because the reading and perception of the textual content of printed advertisements is mainly related to the literacy of the image and text combination.