By using the PPC (pay per click) type of advertising, you can quickly attract potential customers. Placing an ad in search engines, it is displayed only during relevant queries, and the fee is charged for each click.

The effectiveness of PPC ads is measured by the planning and execution of competent PPC campaigns, which is determined not only by the cost of the click but also by the final conversion. Of course, a lower cost per click increases the number of visitors for the same budget, but the main indicator is conversions. The main objectives of PPC professional services are:

• Achievement of minimum cost per click,
• Provision of targeted traffic,
• Achievement of high conversions.