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Product design & packaging

Brand development and promotion depends not only on customers, suppliers, distributors, but also on graphic designers. Design has a direct impact on product sales. According to marketers, about 70% of purchase decisions take place right at the store shelves. The functional task of product packaging design is to protect the product during transportation and storage.

And the marketing task is to inform, showcase, stand out, convey the consumer experience and, of course, sell.

Creating a product design consists of several stages, the sequence of which is important. Those stages are:

  • product research,
  • comparison with analogues on the market,
  • solving the problem of product practicality,
  • assessment of consumer segment requirements,
  • concept development,
  • implementation.

You can get acquainted with the examples of product packaging design implemented by “Sparsis” marketing company here.

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