SEO is the process of improving a website’s position and visibility in search engines for business-critical keywords in order to drive more traffic and conversion.

Why is SEO important?

For businesses with a website, SEO is the best way to generate targeted traffic. When people want to find a service, product or information, their journey usually starts with the search process. The higher the site’s position in the search results, the higher the probability that a potential customer will come to you.

Search engine results pages are enriched with many features, where it is possible to significantly differentiate yourself from competitors. They are:

• Information panels
• Maps
• Photos
• Videos
• Carousels
• “People also ask” block

And most importantly, there is no need to spend huge budgets for advertising if the site has high positions and visibility in Google.

Types of SEO

In general, website optimization goes in two main directions:

• Internal optimization
• Technical optimization
• External optimization

In case of internal optimization, work is carried out inside the website, where existing problems are eliminated, content is optimized: titles, sub-titles, descriptions, photos, etc.

Technical optimization identifies and fixes technical issues such as unindexed pages, speed improvements, security, and more.

In case of external optimization, the visibility and trust of the site is increased, visits are increased through publications placed on other relevant sites.

SEO services

“Sparsis” Marketing Company provides the following SEO services։

• SEO strategy development
• Competitor analysis
• Site Audit
• Elimination of detected defects
• Collection of keywords
• Content composition and optimization
• Image optimization
• Link building
• Local optimization