A logo is a visual symbol of a company or brand by which it can be unmistakably identified. Sometimes it is also called a trademark. Logo creation is an important step in creating a brand identity. It reflects the company’s mission and values.
Like any other design element, a logo is often subjectively judged on a like-or-dislike basis, usually in terms of color or shape. However, there are also objective criteria for evaluating logo design:
Logos are classified as symbolic, textual (alphabetic, numeric or alphanumeric), graphic, combined, etc. During logo creation, “Sparsis” team always takes into account both the specifics of the given field, and the wishes of the customer.
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