SMM (Social Media Marketing). In recent years, this term is often used in various platforms, but the understanding of SMM and the actions taken do not always coincide with the reality and the essence of the concept.
The purpose of SMM is to:
Unite around the brand all the people who are considered potential consumers of the given product or service by using social networks.
Create a positive rating, distribute, refer, and manage the formed audience.
Create content (text, photos, video materials, etc.) that will engage users and who will read, view, like, and share.