Email marketing is a type of digital marketing that involves sending offers, promotions, or any other message via email to build customer relationships, promote services or products, increase brand awareness, and increase sales.

Advantages of Email Marketing

• Low Cost – compared to other traditional and digital marketing sources, running an email marketing campaign requires a much smaller budget.
• Targeted audience – the most targeted way to send offers and messages to is users’ email addresses.
• Personalization – it is possible to personalize the message by specifying the customer’s name and send content based on their preferences.
• Measurable results – email marketing platforms provide detailed statistics: number of impressions, CTR, etc.
• High ROI – due to the above advantages, email marketing has a high return on investment percentage compared to other sources.
• Automation capabilities – with many email marketing tools, it is possible to automate and control the schedule of sending emails, send relevant emails depending on the user’s preferences.
• Building relationships – sending regular communications, offers, informative content or updates creates a strong bond between customers and businesses.
• Globalization of business – there are no geographic restrictions, which allows businesses to expand their audience without incurring large costs.

Email Marketing Services

“Sparsis” international marketing company provides the following services within the scope of email marketing services:

• Choosing a toolkit
• Subscriber list building and segmentation
• Content creation
• Campaign planning and launch
• Monitoring and performance analysis
• Optimization of subsequent campaigns