How to create an authentic brand story: Strategy examples from Sparsis
The history of a brand is not just a story about a company, it is a story of its mission, values, and views on the world. In this article, we’ll look at the key steps to creating compelling storytelling and how it can help your brand stand out from the competition. Defining Purpose and […]
Essential Factors When Choosing a Digital Marketing Agency for Your Businesses
In today’s world, where the Internet plays a huge role in everyone’s life, more and more businesses are turning to digital marketing service companies to promote their products and services. Regardless of the size of your business, choosing the right digital marketing agency can significantly impact your results. In this article, we will explore how […]
Trends and Innovations in Armenian Advertising
Today we’re going to dive into the world of advertising in Armenia and explore the latest trends and innovations that are shaping the industry. But first, let us understand what advertising is. The definition of advertising is an industry used to call the attention of the public to something, typically a product or service. […]
A Step-by-Step Guide to creating a Winning Social Media Strategy for Your Business
The digital world is expanding its role in the modern world every day. In everyday life, the number of users of social platforms is increasing more and more. According to the latest statistical studies, as of January 2024, the number of social network users reached 5.35 billion, which is 66.2% of the world’s population. From […]
Data-Driven Content Marketing: Strategies for B2B Success
In the era of digitalization and technology development, content marketing is becoming an integral part of the strategy of a successful business. However, to attract and keep the attention of the audience, it is necessary not only to create quality content but also to properly analyze the data to determine what works and what does […]
Leverage Influencer Marketing for B2B Content Promotion
If you are interested in “How to leverage Influencer marketing in your B2B content promotionâ€, chances are that you’ve been active on any social media platform in recent years, and you have encountered influencers-personalities who are popular in some way and have a big number of followers on different social media platforms. Let’s understand why […]
What do logos have to do with parties?!
Surely every agency or a designer has once heard this sentence from a client: – Make me a unique logo! Let’s be real, this is a sentence that can stress you out a little, because first you have to understand what they mean by saying UNIQUE! Your unique can be so different from someone else’s […]
How SEO helped our hungry partner?!
Business without online representation has been unreal for a long time. Social networks, search engines, websites and applications are an integral part of todays society’s normal life. Today we will talk about one of the most complex and interesting branches of digital marketing – SEO (Search Engine Optimization) and try to understand what it is […]
What is copywriting?
Copywriting is the process of creating texts with the aim of attracting the attention of the audience, persuading and motivating certain actions. The term “Copywriting” comes from the English word “copywriting”, which means “copying” or writing text for advertising purposes. Copywriting is an important component of marketing and advertising. Copywriters create textual content for various […]