Developing and Implementation of a Marketing Strategy

Marketing strategy helps you define your vision, mission, and business goals and outlines the steps you need to take to achieve these goals.
Marketing strategy has three main features:
• External orientation. In strategic planning, it takes into account trends in the external environment, looks for new opportunities, and assesses possible risks.
• Internal orientation. Strategic planning is built taking into account the company's resources (financial resources, raw materials, human resources, innovative ideas, etc.), highlighting the strengths and weaknesses.
• Marketing strategy is reflected in the development of different ways to achieve short-term and long-term goals.
The company's marketing strategy answers the following questions.
• What markets is the company aiming for?
• What are the goals?
• What competitive strategy is he using?

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