Developing and Implementation of Brand Promotion Programs

Brand promotion involves informing, reminding, persuading, and influencing the buyers to drive their purchasing decision in favor of a brand. It also focuses on building a loyal and long-term customer base.
The process involves:
• Marketing the brand name and logo rather than individual products
• Gaining publicity through mass marketing strategies and enhancing brand perception
• Sometimes, making use of the existing customer base to promote the brand

Brand promotion is a broader and long-term strategy where the firm makes an effort to build and maintain a brand image along with the trust of the buyers which helps them make their foundation, as a brand, stronger.

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